Brent began his career in sales and marketing nearly 25 years ago and has managed every aspect of branding, business development and marketing strategy within a wide range of businesses and industries. Over the course of the last 18 years, Brent has worked directly with LicataRisk to help craft the brand message and tell the story to top corporate executives including CFOs, CEOs, Owners and Risk Managers. Brent likes to share how it all began:
When I first started with LicataRisk, I couldn’t believe what I saw happens in the insurance market and how it is set up to work against the policyholder. I also learned about how valuable a risk management and insurance advisor is to a company in regards to both cost savings as well as protection. The results are so significant that I just had to help tell the story! In working with LicataRisk, you can actually demonstrate a positive ROI right to the bottom line. And that is the small part of the story.
The biggest and most compelling aspect is the overall company protection! As an executive you have worked so hard to build your business brand, assets, revenue and reputation and you assume that your insurance has you all covered. It doesn’t! So much more needs be done! There is far too much at stake to not take a closer look. We have a saying that this risks have never been higher! And if you are the person in charge of managing insurance, when you work with LicataRisk, you will be able to demonstrate to your top executives and board that you have done all that you can to best protect your company.
As Director of Business Development, the value of what LicataRisk provides makes my job of communicating our story extremely satisfying as we can make dramatic improvements for any company.
Brent is the communicator for the company, getting the company story, and indeed the complete risk management story, out to members of the business community, particularly the CFOs and General Counsel who are personally our clients and friends.